The Crisis Communication By Effective Management - 1488 Words

Introduction There is nothing more relaxing on a Friday night after a long week of work than picking up the phone and ordering pizza delivery for supper. You pick the crust, the toppings, and order a sandwich on the side, as these are all the ingredients you love. However, what is someone added an extra ingredient to your pizza? Dominoes’ Pizza experienced a potentially catastrophic public relations nightmare when two Domino’s employees decided to video record themselves violating the unsuspecting customer’s food with their bodily fluids. Then the two Domino’s employees had posted these public health violations that they engaged in on YouTube. This unsanitary and shocking mishandling of food by Dominoes employee’s forced Dominoes to manage this crisis in the 24-hour access digital age. The coordination of crisis communication by effective management will decide if this company can weather the digital storm. Company History Domino’s is the second-largest pizza chain in the United States and was started in 1960 by two brothers, Tom and James Monaghan. The brothers had purchased DomiNick’s, which was a small pizzeria located in Ypsilanti Michigan. Monaghan had borrowed $900 to buy the pizza store. In 1961, James Monaghan traded his half of the pizza store to his brothers Tom in return for a Volkswagen Beetle. In 1965, with Tom Monaghan being the sole owner of the company he renames the business â€Å"Domino’s Pizza, Inc.† The first Domino’s Pizza franchise is opened inShow MoreRelatedMajor Research Project – Crisis Communication Analysis744 Words   |  3 PagesMAJOR RESEARCH PROJECT – CRISIS COMMUNICATION ANALYSIS OF SAMSUNG GALAXY NOTEY 7 EXPLODING DEVICE In 2016 Samsung faced a devastating blow its corporate image, when malfunctions in the newly released Samsung Galaxy Note 7 lithium battery causing these devices to unexpectedly explode endangering the safety of its consumers and other innocent civilians. Maintaining a favorable image is crucial for organizations, and crises threaten this making the need for effective communication of vital importance. Samsung’sRead MoreThe Importance Of Communication In Emergency Management930 Words   |  4 PagesCommunications is important for emergency management/managers to fully prepare, and respond in a timely manner. 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